Picked up something from wL last night and hung around for a bit. It was great chatting with sensible peeps about today's scene. We all agreed that a lot of people got the wrong idea on how this thing works. They think that just because they have the money to open shop doesn't mean that it'll do well. The same goes for everything else. It's a shame how everybody and their mommas is now starting a clothing line and putting up a "street" store with no solid foundation. Having money and Internet with all your favorite links bookmarked don't count. There's so much more that goes down behind the scene. Stuff you won't find by using Google. I know everybody has to start from somewhere but if you're trying to buy your way into this subculture with your mediocre shit, then let me tell you this - Save your money and do something else. Maybe something related to your degree. Don't come to me with that bullshit that you have a degree in Business Management because I will bet my life on it that you didn't even bother to come up with a business plan or a feasibility study before you put your shit out. Also, adding the brand logos on your poster or store entrance won't help if you don't have the actual accounts. You can get in legal trouble for that. If the brands themselves are feeling the pinch, then... Ah forget it. Go ahead and do whatever you want. Just don't say I didn't warn you. Okay?
A must have for folks in Mindanao
Next time you visit Mark's store, think twice before talking out of your ass looking to be the next player in the industry. That way, I can blog about lighter things and refrain from shaking my head for one day.