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ALL SCHOOL

| Posted in | Posted on Monday, August 05, 2013

Peep the new campaign of adidas Originals featuring hip-hop icons Run DMC and A-Trak for Unite All Originals.
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In August, two music icons go head to head in the ultimate culture clash when hip-hop legends Run DMC collide with superstar DJ A-Trak in the FW13 adidas Originals campaign.

Sparks will fly as the true masters of collision Run DMC take on the prince of clubs A-Trak in the studio to create a new contemporary anthem that will unite all originals. Right from the start, Run DMC have constantly collided with cultures, inspiring others at every turn. The rap pioneers were the first to unite hip-hop with rock and fashion with music. Now they’re at it again in a new-school tussle with the hottest mixmaster on the planet.

And in the greatest collision of all, fans across the world can unite with Run DMC in an interactive film that brings the legends to life.

Set in New York, Run DMC will be the players in a music video that can be controlled by fans. Using voice commands and adding visual effects, fans will be able to influence the video and trigger special effects and animations.

adidas Originals collides these two originals to produce a zeitgeist moment for 2013.

In line with this campaign, the new range of adidas Originals footwear coming out in the Philippines features classic silhouettes like:

The ZX, which was the most famous running footwear in the 80’s and was at the top of its class in cushion in that decade.

The LA Trainer, which was one of the first cross-trainers of the adidas Brand featuring an outsole fit for both indoor and outdoor.

The all-original, ever-iconic adidas SL 72 - first launched at the 1972 Olympic Games in Munich

And the adiStar Racer, a sleek, lightweight and low to the ground model that brings a speedy, retro running shoe look.

(click to play)


I still remember when A-Trak rocked Happy Mondays.
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Who doesn't know who Run DMC is? (R.I.P. JMJ)
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Unite All Originals.
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Who's excited for the Originals party next month?

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